BusinessBooksandMore.com

Every online marketer dreams of having a top 10 website on Google
and Yahoo. Unfortunately most have come to realize that no matter
how many e-books, videos, or seminars you attend traffic will still
allude you.

Of all the thousands of books, e-books, videos, and teleseminars
that claim to teach the secrets of getting more traffic there are
only three guaranteed strategies to get people to show up to your
site.

All the books and software allude to these three strategies but
often fail to explore these methods completely.

This is a long haul strategy. It could easily take six months to a
year (or longer) to get good placement-unless you are prepared to
spend several thousand dollars to Yahoo and other pay-for-inclusion
directories (which isn't guaranteed).

Because of the time involved in optimizing keywords, alt tags,
anchors, outgoing links, incoming anchors, and so on you are usually
better off letting a Search engine optimization (SEO) specialist
handle this so you can spend more time doing what you do best. Make
money.

Sorry, I cannot recommend any SEO specialists at this time. Everyone
I found so far is either too expensive for the average business
owner ($10,000 or more per month) or too abrasive to speak with.

Plus, I have yet to find a reasonably priced SEO specialist who
really knows his/her stuff beyond the common knowledge that is
available online for free. It would be worth it to pay reasonable
fees to have someone manage your placement. Unfortunately those who
are really good are interested only in major corporate clients. Who
can blame them?

If you don't want to use the services of a SEO specialist an
alternative is to use SEO software such as Web Position Gold,
Arelis, Internet Business Promoter and others.

Last I checked all three programs offer free demo versions. Go to
alexa.com to get Alexa and Internet Business Promoter. I'm not sure
where the new version of Web Position Gold is being sold. But it
should be easy to find via download.com or google.com

Be careful though with Arelis. It has the nasty habit of finding
reciprocal link partners who have poor ratings in both Google and
Alexa. You'll need to hand edit the link partners found by Arelis
if you do not want to end up wasting time pursuing link partners who
are poorly rated in Google and often not listed at all in Alexa.

2) Borrow means to find someone who already has traffic so you
can 'borrow' some of their traffic in the form of joint ventures or
reciprocal linking. It also includes creating content for other
sites to use and creating affiliate systems of your own so you can
get tens of thousands of people putting your banners on their sites,
so you get more search engine attention.

To find joint venture partners or link partners go to alexa.com and
type in a keyword or a phrase related to your business.

Once you find potential link partners with similar markets create a
web page on your site with links to each of your potential link
partners.

Afterwards send an email to each site owner asking if they will link
back to you.

The keys to succeeding with link partners are that the link partner
must have a high rating in Alexa and Google, you must create a link
to them FIRST, and the letter you send must seriously promote your
site as a true advantage to their visitors. Otherwise your request
will get sent to the recycle bin.

3) Buy is quite simply what it sounds like. You buy traffic from
companies that redirect actual visitors to you from other similar
sites. There are many such services. I cannot recommend any only
because when it came to dropping $150 to $500 to someone I don't
know I got fearful that I'd somehow get burned, and decided against
it. If you are braver than me go to www.cbmall.com and search
for "guaranteed traffic" or some similar phrase. You will find
several merchants who deliver guaranteed traffic (and a bunch of
useless e-books). Scroll through the choices until you find someone
who sounds trustworthy, has been with Clickbank for sometime, and
offers a satisfaction guarantee.

And if things turn out well, let me know and I will share your
results with others.

4) A marketing option that few internet marketers consider is
offline advertising and publicity for driving traffic to their
site. News releases, news papers, television, and so on. When
properly executed these are all good for increasing web visitors.

Don't bother with the free reciprocal traffic generator systems.
They are too easy to cheat. Worse, if you have a low volume site
expect low number of referred visitors. These types of traffic
generators are a win for the owners of the traffic generators
because the owners are guaranteed high distribution no matter how
poorly things turn out for others.

There's a reason the owners never publish anything saying they do
not advertise themselves in these systems or compete against you.
It's because the traffic generation system was created in first
place to promote the sites of those who own the systems. Free
traffic generating software is a lose/lose proposition. Just say NO!

Don't bother with free classified sites (except AOL and Yahoo
classifieds -- which are no longer free anyways). No one reads the
millions of ads at free classified sites, there are just too many of
them. Besides, those who post ads use automation software to send
the ads to millions of classified sites without ever visiting the
sites personally. Basically a bunch of software "robots" are posting
ads, to websites no human ever visits. Big waste of time.

The exception are the few quality classified sites favored by Alexa
and Google (like AOL and Yahoo paid classifieds). Those may be worth
the money for the links to your site only because Google and Alexa
considers those types of classifieds as important. Those sites can
help your search engine ranking. A Little.

Beg, borrow, and buy visitors and your traffic will jump through the
roof. Guaranteed.

André Bell is principal marketing consultant with André Bell
Consulting Group. A free copy of his new book "101 Marketing